USA Today Talks To TapouT

July 29, 2008

Sergio Non of USA Today Sits down with the guys from TapouT for an Interview. This is an interesting read. I’m a fan of Non’s work, he doesn’t hesitate to ask the tough questions in his interviews. Too often, access is exchanged for a nice line of questions that really doesn’t challenge anyone or inform the reader. Non isn’t the case, for example:

Non: There are people who allege that Zuffa or UFC owns a piece of your company. What’s your relationship with Zuffa at this point? Do they have an equity stake in your company?

Lewis: As of right now, we have — Punkass puts that into better words than me, he has those business words a little better off his tongue with me — but we’ve had talks about a bunch of different companies that want to invest or buy a part. As of right now, we have, how you say it, one…?

Caldwell: We have one equity partner right now and they’re a minority shareholder.

Lewis: The real story about (our relationship) with Dana White — we do work with (Zuffa). They really have a lot of respect for our ability to find up and coming fighters. We signed on through 2012 to be exclusive clothing sponsor of The Ultimate Fighter. … and we have a 2-year contract to be the exclusive clothing sponsor of the WEC, so in that respect we work (together). We have a lot of financial…

Caldwell: We have the same producer.

Lewis: Yeah and the same producer that produces The Ultimate Fighter for the UFC is the same producer — Pilgrim Films’ Craig Piligian — that produces our show for our channel, Versus. So there’s some ties in there and that’s where a lot of times where people are getting confused and thinking that they own Tapout or something.

Overall, a very good interview and worth a read.

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