TapouT Locks Down Footlocker
July 9, 2008
John O’Regan of Fighter’s Only breaks the news of TapouT’s impending entry into a Footlocker near you:
“Tapout is a new program that we first introduced in Champs (a subsidiary of Footlocker) late last year and continues to be very encouraging and will be rolled out to Foot Locker this fall,†said Serra.
Explaining the decision to begin stocking the famous mixed martial arts label, he said that Tapout will provide “some excitement and some new and innovative merchandiseâ€.
This is another massive get for the guys at TapouT. Between Champs and Footlocker, you have a massive distribution channel at brick and mortar stores, one that is within reach by a short drive to probably 95% of the country. While online sales are an important key in the sales mix, the big sales are going to come when you are hitting the wide variety of brick and mortar shops such as JC Penney (UFC), Nordstrom/Buckle (Affliction), and Hot Topic/Footlocker (TapouT). It is these new avenues for sales that are driving the projected explosion in sales for TapouT in 2008 and 2009.
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