Affliction Pay-per-view Expectations & Bar Sales

July 20, 2008

The pay-per-view numbers for Affliction: Banned will be among some of the most anticipated and watched of the year. A strong number will be evidence that there is a market for MMA outside of the UFC. A weak number will provide support to the notion that there is no market for MMA, only for the UFC. The obvious question then is: what constitutes a good or a bad number?

Last week, Affliction Entertainment COO Michael Cohen told MMAPayout.com that he guaranteed the event would do above 50,000 buys, while Affliction VP Tom Atencio has publicly stated that it would take 250,000 buys for the show to break even. Based on the fact that no MMA event outside of the UFC has broken 100,000 buys, conventional wisdom around the industry is that anything above that mark would be a success.

MMAPayout.com has learned that bar sales for Banned are believed to have been around 700. For comparison, it is believed that the UFC typically has between 750-1,000 in bar sales. However, it should be noted that it isn’t clear whether or not the Affliction event was offered at a discount to the UFC’s events.

That number may give credence to what appeared to be a growing sense of optimism concerning the event’s chances on pay-per-view within the industry over the last week. Officials at InDemand were also reportedly excited about the event’s prospects.

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