Monetizing your passion
June 18, 2008
Henry David Thoreau once wrote “The mass of men lead lives of quiet desperation”, or as the movie Fight Club put it we’re “slaves with white collars, working jobs we hate so we can buy stuff we don’t need.” Lots of us who follow mixed martial arts do so, but with a muted involvement, so it is always encouraging to see someone seeking to leap into the fray and make a go at monetizing their passion. The sport is still early enough in it’s development that the barriers of entry to the market are somewhat low.
Gary Ibarra over at Graffight Apparel is one such fellow who is making a go of it. Gary is doing a blog detailing the start-up phase of his line of apparel aimed at the mixed martial arts lifestyle, and the blog gives nice insight into what motivates someone to get into the market, what some of the headaches can be, and all the logistics involved in starting up. It makes for an interesting read for the business-minded among us.
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