Ortiz and Liddell Announce New Partnerships

April 28, 2008

MMAJunkie.com recently reported that Tito Ortiz has landed an endorsement deal with Miller Brewing Company’s Mickey’s brand. The brand was the official beer of the UFC before being supplanted by rival Anheuser-Busch’s Bud Light brand. According to the report, “as part of his deal with Mickey’s, the company will develop promotions, events and packaging featuring Ortiz. Mickey’s will also work alongside Ortiz’s Team Punishment clothing brand for cross-promotional opportunities.”

It was also recently announced that Chuck Liddell is developing a nutrition line called IcemanRX. According to the press release, the deal is worth “in excess of several million dollars.”

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