UFC Films?
March 19, 2008
Variety recently ran a major feature on the UFC in Hollywood touting the potential of MMA fighters to crossover as movie stars. The piece includes an interesting item concerning the UFC’s interest in making feature films:
And investors have approached UFC’s execs about forming a film division that would produce pics that star the league’s fighters. WWE has a similar arm that’s pumped out three pics so far and is readying its fourth.UFC’s owners wouldn’t be opposed to producing movies. They’ve already talked with Michael Bay’s Platinum Dunes shingle about developing projects that would star its athletes.
WWE’s Film division has produced mixed results with weak returns at the box office, but strong DVD sales. With several other less risky revenue streams yet to be tapped, I would imagine that a full blown film division on par with WWE is a remote possibility at this juncture. However, a high profile partnership with a Hollywood studio would be a feather in the company’s hat, both with the media and as a selling point for its star fighters.
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