Details on Xyience's UFC Sponsorship

December 17, 2007

Dave Meltzer reported in the most recent Wrestling Observer Newsletter that the new three-year Xyience sponsorship agreement with the UFC is worth a total of $32.14 million, assuming the company lasts through the term of the contract. In 2006, the company’s total losses before taxes were $55,837,653.65 million on $22,475,964.88 in total sales. The loss is accounted for by the $42.2 million spent on marketing the product as product costs were only roughly $14 million.

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