Cuban Has High Expectations for 2008
December 26, 2007
In an interview with Josh Gross at Sherdog.com, Mark Cuban set a lofty goal for HDNet in the year 2008: surpass Showtime’s viewership. HDNet currently has 9 million subscribers, up from a reported 5 million earlier this year as the penetration of high definition television continues to expand. Showtime currently boasts approximately 15 million subscribers while HBO, the undisputed leader in premium television, has almost 30 million subscribers.
The network’s MMA initiative is a key component in it’s expansion plans. In addition to MMA, HDNet also features NASCAR and the NHL, however, according to the piece MMA is the network’s most successful programming.
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