ProElite Partners with IMG Media

November 30, 2007

Yesterday ProElite announced a partnership with IMG Media. Under terms of the agreement, IMG Media is now the exclusive distributor of ProElite’s program library (which thanks to this year’s acquisitions clocks in at 800 plus hours) as well as future event programming. IMG will also serve as a media consultant to ProElite for “branding as well as for packaging, positioning, and marketing events and programming.” Additional services include securing international sponsorship and partnering with ProElite “to develop certain MMA-related content.”

IMG is one of the premier sports, entertainment, and media companies in the world. It also worth noting, as Zach Arnold does at, that ousted HBO head Chris Albrecht is involved in the deal as President of IMG Global Media. During his tenure at HBO Albrecht was the network’s leading advocate of MMA. At the time, his departure was widely viewed as a negative to the UFC’s prolonged negotiations with HBO.

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