UFC Extends Brand to MMA Gloves

October 13, 2007

The UFC’s drive to become the Kleenex and/or Coke of MMA continues with the branding of the gloves worn in the octagon. From the announcement:

To achieve that goal of safety for the fighters, Century, one of the most trusted brands in combat sports equipment for years, has designed a MMA glove worthy to carry the UFC logo and which has been used by all UFC fighters beginning with September 8th’s UFC 75 card in London, England.

The glove (which is now available for purchase at the UFC store), surpasses the design of any previous MMA glove, and will not only protect fighters’ hands better than ever before, but it will allow them greater flexibility in all aspects of mixed martial arts, from the ground game to the standup game.

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