MMA in Street & Smith's Sports Business Journal

October 28, 2007

Another sign of the growing stature of MMA is the increasing coverage the sport is receiving in Street & Smith’s Sports Business Journal. The influential publication boasts a circulation of 17,000, comprised mainly of business executives from across the sports industry. The October 22-28 issue featured a front page story on a new deal between TapouT and Creative Artists Agency (see: MMA Goes Hollywood).

The October 15 issue featured a three page special advertising section titled “The Changing Fight Game: Alternatives to Traditional Boxing on the Rise.” The section’s lead reads, “take a look around at the world of fisticuffs, and one thing quickly becomes abundantly clear: It’s not your father’s fight game any more.” The section features on four short vignettes: “IFL: Delivering a League Structure to MMA,” “Sun Delivers Art of War,” “TNA: The New Face of Pro Wrestling,” and “WBL: A New Structure to Lift Boxing,” in addition to a full page ad for the IFL.

The September 24 issue featured a short article on the growth of the sport titled “Mixed Martial Arts Scrapes with Finances.”

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