IFL Ratings Update

October 27, 2007

The IFL on MyNetworkTV for the season averaged a 0.6 rating on Mondays (roughly 850,000 households) and a 0.4 for the Saturday repeat (about 450,000 households). Those numbers represent approximately a 20% increase over previous MyNetworkTV programming.

On Fox Sports Net, the IFL averages a 0.3 rating per show with a cumulative rating of roughly 0.9 (a statistic used to reflect the fact that the program does not air at the same time each week in each market). Those numbers represent roughly a 25% increase above FSN programming over a similar time period.

Taken together, approximately 2.2 million viewers tune in to IFL programming each week.

Dave Meltzer reports that the IFL on MyNetworkTV on 10/6 did a 0.34 rating with 488,000 viewers, followed by Inside the NFL which did a 0.37. On 10/13, Inside the NFL moved to 8PM and did a 0.47, with the IFL posting a 0.35 rating with 451,000 viewers.

Originally, the IFL was slated to move to 8PM on Saturday nights, followed by Inside the NFL at 9PM. This would have resulted in the IFL receiving the benefit of the UFC’s syndicated program Wired as a lead-in in many markets. However, MyNetworkTV flipped the schedule as of 10/13 with Inside the NFL at 8PM, followed by the IFL at 9PM.

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